Providers work together to keep residential courses on Britain’s educational mapListed on September 21, 2011 in ARCA
The 2011 ARCA Half-Year Forum “Managing and Marketing in a Crisis” will be held at Missenden Abbey, Great Missenden, Bucks, on Monday October 24th.
This single-day event is free for ARCA members and runs from 10.30am – 4.00pm.
The Forum is one of several valuable networking opportunities for members of ARCA, offering a unique chance for those involved in the leisure learning market to share ideas and work proactively together. ARCA is unique in its provision of support and promotional benefits for those running residential adult education courses in the UK, and the ARCA logo is an important symbol representing both consistent quality of tuition and residential learning environments.
Chairman Wayne Bennett, Director at Dillington House explains “All members are having to deal with the challenge of a prolonged economic downturn and we don’t know where it is leading or where it will end. We all have to work in the dark arts of marketing to ensure that all of our courses run successfully, dealing with late bookings and late cancellations along the way. Those running residential venues have to deal with additional day-to-day practicalities such blocked gutters, non-functioning technology and upkeep of old facilities. We require resilience, vigilance, coping strategies and the all-important “can-do” attitude.
This day at Missenden will review the attributes needed to survive the pressure, manage in a crisis, and keep our businesses viable. We will look at ways to develop positive coping strategies that can keep course programmes thriving”.
The Half-Year Forum will follow a Communication Week for ARCA’s committee, which is taking place online to keep travel and environmental costs to a minimum.
All ARCA Members are invited and encouraged to take part in the Half-Year Forum at Missenden. Those unable to attend are urged to nominate another representative of their organisation, so bringing to the event the widest possible range of views, experience and ideas.